​About Us

We are an agile, fast-moving player in the mobile telecommunications space, offering highly competitive mobile plans. We operate with a lean, powerhouse team where everyone rolls up their sleeves and makes a direct impact. We are looking for a relentless, full-stack Digital Marketing Specialist to take complete ownership of our marketing engine—from digital ad serving to creative generation and everything in between.

​About the Role

This is not a traditional, segmented corporate role. You will be our all-in-one marketing engine. While there may be instances of Out-of-Home (OOH) marketing, your primary battleground is digital. You will architect campaigns, build funnels, leverage AI to generate creatives, and analyze data to drive mobile plan sales.

​You will operate largely autonomously but collaborate closely with our lean core team to ensure our products and promotions hit the market with maximum impact.

​What You Will Do

• ​End-to-End Campaign Management: Design, deploy, and manage campaign structures across Google Ads (including Performance Max), Meta (Facebook/Instagram), and TikTok.

• ​Creative & Content Generation: Spearhead our creative production using Canva/Adobe and cutting-edge AI tools to design visuals and AI-driven UGC-style video ads.

• ​Funnel & Web Optimization: Maintain and update website content to ensure seamless user journeys, high conversion rates, and optimized marketing funnels.

• ​Email Marketing: Design, write, and execute targeted EDM blasts to nurture leads and retain our existing customer base.

• ​Data & Analytics: Monitor Google Analytics and platform-specific metrics daily. Understand call campaign metrics, draw insights, and take decisive, corrective actions to optimize ROI.

• ​Product Mastery: Quickly learn the ins and outs of our mobile products, data plans, and the broader competitive landscape to market them effectively.

​What You Bring to the Table (Skills & Experience)

• ​Proven hands-on experience running ads and structuring campaigns on Google, Meta, and TikTok.

• ​High proficiency in Google Analytics and interpreting performance marketing data.

• ​Experience with graphic design tools (like Canva/Adobe) and a strong eagerness to utilize AI for creative asset generation.

• ​Strong understanding of digital marketing funnels, conversion rate optimization, and EDM execution.

• Plus Points (Highly Desirable):

• ​Experience with modern search visibility—not just traditional SEO, but also AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to capture AI-driven search traffic.

• Strong working knowledge of the broader MarTech ecosystem, with an eye for tools and automations that can streamline operations for a lean team.

• Familiarity with the telco/MVNO market. (If you don't have this, a proven ability to learn new products rapidly is mandatory).

​Who You Are (Attitude & Traits)

• ​Agile & Campaign-Driven: You aren't tied to a strict 9-to-6 mindset. You understand that digital marketing is live, and you are ready to work flexible hours as and when major campaigns, sudden promotions, or competitive responses need to go live.

• ​Fiercely Autonomous: You thrive working independently and don't need hand-holding. You are comfortable being the sole marketing driver while knowing how to collaborate effectively with a lean team.

• ​Innovative & Scrappy: You are constantly looking for the next growth hack. You adapt to new technologies (like AI creatives) rapidly to do more with less.

• ​Extreme Ownership: If a campaign isn't hitting its metrics, you don't wait for permission. You diagnose the funnel, tweak the creative, adjust the spend, and fix it.

• ​Resilient: The mobile market is highly competitive. You don't get overwhelmed by aggressive competitor moves; you get motivated to out-market them.

If you are ready to build funnels, push boundaries with AI, and drive growth in the mobile space, send us your resume, a brief intro about your marketing philosophy, and a portfolio or examples of campaigns you've successfully scaled.