Role Summary

unbottled is about building retail therapy- personified. If you think technological progress has far exceeded our ability to process, emote and relate with each other, unbottled is the solution. (Ask us more)

We are looking for a Creative Lead who can own how the brand is experienced across retail, product, and content and translate that into commercial outcomes (traffic, conversion, sell-through). It is about making the brand coherent, desirable, and impossible to ignore across every touchpoint.

What You Will Own

1. Brand System & Consistency

• Define and maintain a tight, recognisable visual and verbal identity
• Ensure consistency across :Retail stores, Social media (IG, Telegram), Packaging, E-commerce
• Build a living brand system (not static guidelines)

Everything looks and feels unmistakably Unbottled.

2. Retail Experience & Visual Merchandising

• Own in-store experience design. Product placement, Customer flow, Feature tables and drop zones
• Develop quarterly VM playbooks seasonal resets for all stores.

We're looking to achieve higher dwell time, stronger conversion, clearer product focus.

3. Campaigns & Product Drops

• Lead end-to-end creative direction for launches including the Narrative, concept, Visual direction (shoots, assets),In-store execution, Social rollout.
• Ensure every drop feels like a moment, not just a release

4. Content Direction

• Own creative direction across:Social content, Campaign shoots, Retail visuals
• Build clear shot lists, references, and briefs
• Ensure output is recognisable within 1 second. Clean, intentional, and non-generic

Success = content builds brand equity, not just fills a calendar.

5. Creative Operations & Team Leadership

• Build systems for scalable creative output
• Manage internal designers / external creatives / agencies
• Create repeatable workflows for:Campaign development,Retail updates, Content production

What We Are Looking For

• 5–8 years in creative / brand / retail experience roles
• Strong taste level with a bias for minimal, structured aesthetics
• Experience in retail, fashion, or lifestyle brands
• Proven ability to translate creative into commercial outcomes
• Ability to operate both strategically and hands-on

What Disqualifies You

• You focus only on visuals, not outcomes
• You need perfect conditions to create
• Your portfolio shows variety but no point of view
• You cannot think in terms of systems and scale
• You treat retail as decoration, not a conversion tool

How Success Is Measured

• Store conversion rate improvement
• Sell-through of key drops
• Brand consistency across all channels
• Speed and quality of campaign execution
• Strength of in-store experience

Why This Role Matters

Unbottled is building a multi-brand lifestyle platform with its own products at the center.

Creative is not support.
Creative is the interface between product and demand.

To Apply

Submit:

• Portfolio (retail, campaigns, brand systems—not just graphics), and email us your first impression of unbottled to [email protected].