Creative Director — PPF & Automotive Wrap Brand

Location: Singapore
Employment Type: Full-Time
Department: Marketing / Creative
Reports To: Founder / Managing Director

About the Role

We are looking for a Creative Director to lead the creative direction, visual identity and content strategy of a premium automotive PPF, colour PPF and vehicle wrapping brand in Singapore.

This is a hands-on creative leadership role for someone who understands automotive culture, premium branding, social media and visual storytelling. You will be responsible for turning our products and installations into compelling content that builds brand recognition, generates enquiries and positions the company as a premium leader in the automotive protection and styling industry.

You will work closely with the management, marketing and installation teams to develop campaigns, content and creative concepts across Instagram, TikTok, Facebook, YouTube and other digital platforms.

Key Responsibilities

1. Creative Direction & Brand Development

• Establish and maintain the overall creative direction and visual identity of the brand.
• Develop creative concepts for PPF, colour PPF, wraps, automotive styling and related products.
• Ensure all photography, videography, graphics and social media content maintain a consistent premium brand image.
• Develop campaigns that differentiate the brand from competitors.
• Continuously research automotive, luxury, fashion and lifestyle trends to keep the brand relevant.

2. Content Strategy & Social Media

• Develop and execute a monthly content calendar across Instagram, TikTok, Facebook and YouTube.
• Conceptualise engaging Reels, TikToks, car transformation videos, product videos and educational content.
• Identify content opportunities from daily workshop operations and customer vehicles.
• Create content that showcases:Before & after transformationsPPF installation qualityColour PPF and wrap transformationsProduct features and technologyCustomer experiencesAutomotive lifestyleBehind-the-scenes contentStaff and installer expertise
• Develop viral and shareable content concepts rather than relying purely on promotional posts.

3. Photography & Videography

• Direct automotive photoshoots and video shoots.
• Develop shot lists, storyboards and creative concepts.
• Ensure vehicles, lighting, locations and compositions are presented to a premium standard.
• Work with photographers/videographers or personally shoot content where required.
• Oversee editing and final delivery of creative assets.

4. Campaigns & Marketing

• Lead creative development for product launches, promotions and seasonal campaigns.
• Develop creative concepts for new PPF/wrap products and colour launches.
• Work with the marketing team to create campaigns that generate leads and sales.
• Translate business objectives into compelling creative campaigns.
• Analyse campaign performance and continuously improve creative direction.

5. Brand Partnerships & Automotive Community

• Develop collaborations with car clubs, automotive influencers, dealerships, workshops and automotive personalities.
• Identify influencers and creators who align with the brand.
• Organise creative collaborations and vehicle shoots.
• Help establish the brand as a recognised name within Singapore’s automotive community.

6. Creative Team Management

• Manage and provide creative direction to designers, videographers, photographers and content creators.
• Brief internal and external creative partners.
• Review and approve creative output.
• Establish creative standards, workflows and content production processes.
• Build a strong creative culture within the team.

Job Requirements

Essential Requirements

• 2–4+ years of experience in creative direction, branding, content creation, digital marketing, advertising or a related creative field.
• Proven experience developing social media content and campaigns for a consumer-facing brand.
• Strong understanding of Instagram, TikTok, Facebook and YouTube.
• Strong visual sense and understanding of branding, photography, videography and storytelling.
• Experience directing photoshoots and video productions.
• Strong understanding of short-form video content and what makes content engaging/shareable.
• Excellent communication and presentation skills.
• Strong project management and ability to manage multiple campaigns simultaneously.
• Portfolio demonstrating previous creative work is required.

Automotive Experience

Experience in the automotive industry is strongly preferred, particularly in:

• Paint Protection Film (PPF)
• Colour PPF
• Vehicle wrapping
• Automotive detailing
• Ceramic coating
• Car dealerships
• Automotive accessories
• Automotive lifestyle media

Candidates who genuinely understand cars, automotive culture and premium automotive brands will have an advantage.

Technical Skills

Candidates should be comfortable with some or all of:

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• CapCut
• Lightroom
• Canva
• Photography
• Videography
• Video editing
• Colour grading
• Basic motion graphics
• Social media analytics

Strong creative judgement is more important than knowing every software platform.

Ideal Candidate

We are looking for someone who is:

• Creative and commercially minded
• Passionate about cars and automotive culture
• Able to identify what will look good and what will sell
• Comfortable being hands-on rather than purely managing a team
• Highly visual and detail-oriented
• Confident directing shoots and people
• Comfortable appearing behind or in front of the camera when required
• Up-to-date with TikTok and Instagram trends
• Able to turn ordinary workshop activities into interesting content
• Proactive and willing to experiment
• Able to work in a fast-paced SME environment
• Ambitious and interested in building a brand, not simply producing content

What We Are Looking For

We are not looking for someone who simply posts on Instagram.

We are looking for someone who can answer:

“How do we make people want our PPF before they even know they need it?”

The successful candidate will have ownership of the brand’s creative direction and will be expected to build a distinctive visual identity, create highly engaging automotive content and ultimately help turn the brand into a recognisable premium name in Singapore’s PPF and vehicle protection market.

Remuneration

Salary: S$3,850 – S$4,200 per month, depending on experience and portfolio.

Performance incentives / bonuses may be offered based on individual and company performance.

Application

Interested candidates should submit:

1. Updated CV
2. Creative portfolio
3. Examples of previous social media campaigns
4. Examples of photography/videography work
5. Examples of short-form video content
6. Expected salary
7. Availability / notice period

Only candidates with a strong creative portfolio will be considered.