Job Summary

You will create compelling sales funnel copy and craft persuasive ATL, BTL, and corporate marketing materials for assigned brands. Collaborate with your team to develop creative concepts that drive engagement and business growth.

Responsibilities

• Write clear, persuasive sales funnel copy that converts prospects into customers
• Craft engaging copy for Above The Line (ATL), Below The Line (BTL), and corporate marketing materials for assigned brands
• Develop creative direction and persuasive copy concepts that align with brand strategy
• Collaborate with team members to brainstorm and produce diverse marketing content
• Work independently with minimal supervision to meet project deadlines
• Adapt writing style and approach to meet target-driven marketing goals

Preferred competencies and qualifications

• Degree in Business, Mass Communication, or Linguistics
• Minimum 5 years of copywriting or copy-editing experience
• Experience working in an advertising agency or related industry
• Strong communication skills demonstrated through effective collaboration and copywriting
• Team player with a passion for continuous learning
• Pleasant and outgoing personality conducive to team collaboration