1. Business Development & Sales

• Identify and pursue new business opportunities in the F&B industry.
• Develop and implement sales and business development strategies to achieve company objectives.
• Generate new leads and convert prospects into long-term customers.
• Expand the company's market presence and customer portfolio.

2. Client Relationship Management

• Establish and maintain strong relationships with existing and potential customers.
• Conduct regular meetings with clients to understand their requirements and provide suitable solutions.
• Handle customer inquiries, negotiations, and contract discussions.
• Ensure high levels of customer satisfaction and retention.

3. Market Research & Analysis

• Monitor industry trends, competitor activities, and market developments.
• Conduct market research to identify emerging opportunities and customer demands.
• Analyze sales performance and recommend business growth initiatives.

4. Supplier & Partnership Development

• Build and maintain relationships with local and overseas suppliers.
• Identify strategic business partners and distribution channels.
• Negotiate commercial agreements and pricing arrangements.

5. Product Promotion & Marketing Support

• Collaborate with the marketing team to develop promotional campaigns.
• Introduce new products to customers and expand product penetration.
• Participate in trade exhibitions, networking events, and business meetings.

6. Revenue & Performance Management

• Achieve sales targets and revenue objectives set by management.
• Prepare sales forecasts, budgets, and business development plans.
• Monitor key performance indicators (KPIs) and implement corrective actions when necessary.

7. Contract Negotiation

• Prepare quotations, proposals, and business presentations.
• Negotiate pricing, payment terms, and service agreements with customers and partners.
• Ensure contracts are executed in accordance with company policies.

8. Reporting & Strategic Planning

• Prepare regular reports on sales activities, market developments, and business opportunities.
• Present business performance updates and recommendations to senior management.
• Contribute to the company's long-term growth and expansion strategies.