-Industry: FMCG (Listed)
-Location: CBD

Seeking an Branding Manager who is able to lead to Lead the transformation from traditional, channel-based marketing to an integrated, insight-driven communication model. Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth.

*KEYWORDS

• Solid IMC experience
• Beauty/Wellness brands with hands-on 360° campaign execution
• Brand / Marketing Leads from D2C companies

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■Key Responsibilities
• Develop and lead integrated brand and communication strategies across all channels.
• Drive annual brand planning and ensure consistent storytelling from awareness to conversion.
• Optimize A&P investments to strengthen brand equity and performance.
• Lead 360° campaign development across media, content, PR, and in-store touchpoints.
• Ensure unified messaging and seamless execution across Retail, DB, Marketplace, and Digital.
• Improve marketing processes through digital automation and workflow optimization.
• Strengthen asset management, reporting, and performance dashboards to support data-driven decisions.• Partner with commercial, digital, and customer teams to deliver “one brand voice.”
• Work with regional teams to localize global best practices for the market.
• Lead and coach the Integrated Brand Communications team.
• Manage agencies and partners with clear KPIs and performance standards.

■Qualifications
• 6–10 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.
• Strong experience in brand building, integrated comms, and omnichannel marketing.
• Solid understanding of digital, CRM, and eCommerce environments.
• Team leadership and agency management experience.
• Solid IMC experience
• Beauty/Wellness brands with hands-on 360° campaign execution
• Brand / Marketing Leads from D2C companies
• Experience of driving PR, digital, in-store, and ecommerce activation
• Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth
• Balances creativity with insights and analytics.
• Embraces transformation, automation, and continuous improvement.
• Collaborative, purpose-driven, and compliance-oriented.

We regret that only shortlisted candidates will be notified.

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

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