Responsibilities

Strategic leadership on key clients, in partnership with Strategy Director

• Lead end-to-end communications and media strategy for priority clients, both local and regional.
• Translate client business challenges into clear strategic frameworks that guide planning, channel selection, and investment decisions.
• Work with local market planning teams across the region to ensure strategies are consistently reflected
• Identify paths to growth through audience insight, market dynamics and cultural trends.
• Help position the agency as a strategic partner rather than a purely executional media provider.

Agency-wide strategic excellence

• Champion and embed strategic products, frameworks and tools to strengthen planning standards.
• Guide teams in transforming data, insights, and cultural understanding into compelling strategies.
• Encourage and drive award wins through award-winning work, as well as improving submission quality

New business & growth

• Contribute to new business pitches through strategic thinking, insight development, and narrative building.
• Support the development of compelling strategic storytelling in presentations and proposals.

Required Experience and Capabilities

• 8+ years in media agencies, including within a strategy & insights role

• A proven track record of leading strategic initiatives

• Strong collaboration skills – working with different client teams, agency and partner stakeholders to gain alignment around a focused strategic approach

• Solid understanding of the media landscape to ensure strategies are implementable

• Open-minded and flexible in thought and tactics

• Strong quantitative & qualitative analytical skills