Key Responsibilities:

· Develop and maintain strong relationships with HORECA clients (e.g., hotels, restaurants, cafes, catering companies) to ensure long-term partnerships.

· Drive sales growth by identifying new business opportunities and expanding existing accounts within the HORECA sector.

· Collaborate with distributors and internal teams (e.g., marketing, operations) to ensure product availability and timely delivery.

· Create and execute strategic sales plans to meet or exceed monthly, quarterly, and annual revenue targets.

· Analyze market trends, competitor activities, and client needs to tailor offerings and stay ahead in the industry.

· Manage key account portfolios, including contract negotiations, pricing strategies, and promotional campaigns.

· Maintain accurate records of sales activities and client interactions using CRM tools.

· Represent the company at HORECA trade shows, industry events, and client meetings to enhance brand presence.

· Lead a team of junior staff to ensure sales & operations are running smoothly

Requirements:

· Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus).

· 3-7 years of experience in sales or key account management, preferably in food distribution or FMCG with a focus on HORECA.

· Strong network and proven success in managing HORECA clients

· Excellent communication, negotiation, and relationship-building skills.