Branding

• Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.
• Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.
• Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.
• Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.
• Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.
• Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.

Website and Digital Assets

·      Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly

·      Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.

·      Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.

·      Develop monthly reports that track the various communications activations, including recommendations for improvement

·      Oversee key digital assets, including website, intranet, and social media, ensuring alignment with value proposition and brand standards

·      Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.

·      Support budget planning and monitoring for brand and digital initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline
• Minimum 5-6 years of relevant experience in marketing, communications, or brand management

Interested candidates please send in your resume to:
Topaz Liang Huimin (CEI No. R1104500), email to: [email protected]
EA License No: 99C4599