Responsibilities:

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs) 
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring 
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities 
• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales 
• Manage social media platforms and integrate online activities with offline marketing promotions 
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls 
• Housekeep and update content of various digital and social media platforms 
• Proactively market in-mall advertising spaces to generate additional revenue for the mall 
• Manage and supervise Digital Services Advocates 

 Requirements:

• Degree in Mass Communications, Marketing, or a related field 
• Preferably with 2-3 years working experience in a similar capacity 
• Creative, resourceful, and good interpersonal skills 
• Excellent written and verbal communications skills 
• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools 
• Fast and independent with strong organizational skills 
• Self-motivated and able to work under pressure 
• Data-driven, results-oriented and able to meet tight deadlines 
• Prior knowledge in AEM and SAP will be a plus 
• Prepared to work in a fast pace and dynamic retail environment