The digital marketing role will be responsible for managing and optimising all digital marketing initiatives across paid media, organic channels, and online partnerships. This role requires hands-on execution, daily performance monitoring, cross-department collaboration, and support for integrated marketing campaigns and events.

Key Responsibilities

1. SEO, SEM & Website Optimisation

• Conduct keyword research and implement on-page and technical SEO best practices

• Monitor website performance using tools such as Google Analytics, Search Console, and SEO platforms

• Improve organic search rankings and website traffic

• Collaborate with web developers to enhance site speed, UX, and conversion optimisation
  

2. Content Creation & Strategy

• Develop and execute content strategies across websites, EDMs, and social media platforms

• Create engaging multimedia content (copy, visuals, short videos, reels) aligned with brand guidelines

• Plan and manage content calendars for campaigns and product launches

• Optimise content for search engines and audience engagement
  

3. Digital Advertising

• Plan, execute, and optimise paid campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms

• Manage advertising budgets and ensure strong ROI

• Perform A/B testing on creatives, copy, and targeting strategies

• Track, analyse, and report campaign performance with actionable insights

• Liaise with media agencies, ad platform representatives, publishers, and third-party vendors on an ad hoc basis

• Evaluate and recommend new digital advertising opportunities and formats

• Coordinate campaign requirements, artwork specifications, and timelines with external partners
  

4. AI Integration & Marketing Automation

• Leverage AI tools for content generation, performance analysis, customer segmentation, and predictive insights

• Implement marketing automation workflows

• Explore new AI-driven solutions to improve efficiency and campaign performance
  

5. Analytics & Reporting

• Monitor KPIs such as traffic, engagement, conversions, CPL, and ROAS

• Generate monthly performance reports with recommendations for improvement

• Use data insights to refine marketing strategies
  

6. Ad-Hoc                                 

• Marketing digital and social media support for campaigns across departments

• Identify, liaise with, and manage KOLs/influencers for campaigns

• Serve as a point of contact for events, product launches and CRM programmes
  

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field

• 2–4 years of experience in digital marketing

• Strong understanding of SEO, SEM, and paid social media advertising

• Proficiency in tools such as Google Analytics, Google Ads, Meta Business Manager, and SEO tools

• Experience using AI marketing tools (e.g., ChatGPT, Midjourney, automation platforms, AI analytics tools)

• Basic design or video editing skills (Canva, Adobe, CapCut, etc.) is a plus

• Strong analytical mindset and attention to detail

• Excellent written and verbal communication skills
  

Preferred Attributes

• Creative thinker with a data-driven approach

• Self-starter who keeps up with digital trends and emerging AI technologies

• Ability to manage multiple campaigns simultaneously

• Strong project management and time management skills

• Attention to detail

• Proactive problem-solving

• Adaptable and agile in a fast-paced environment