ROLE OVERVIEW

The AI Creative Producer is responsible for leading the team’s AI-powered content generation capabilities across image, video, motion, voice, audio, and emerging media. This role sets the creative, technical, and quality standards for AI-generated assets and develops scalable production frameworks that enable brand-safe, commercially effective content at scale. The successful candidate combines strong creative judgment with deep expertise in generative AI, transforming creative intent into repeatable workflows without compromising quality or craft. With a background in design, creative production, or content creation, the AI Creative Producer applies AI technologies to real-world marketing, advertising, and brand communications while championing innovation, evaluating emerging technologies, and driving continuous improvements in quality, efficiency, and creative effectiveness.

KEY RESPONSIBILITIES

• Lead and own the team's AI generation capability: image, motion, animation, video, voice, and audio
• Build and maintain the team's prompt library and generation frameworks: the reference system others work from for brand-consistent, campaign-ready AI output
• Set and uphold the AI output quality standard: evaluate all AI-generated assets against creative, brand, and brief requirements before they enter the production pipeline
• Generate brand-aligned digital imagery using AI from established and self-authored prompt frameworks
• Produce animated static variants: image-to-video, product motion, text animation, and background movement for digital ad formats
• Create motion graphics and short-form video for Meta, Instagram, and display using AI, generating, editing, and compositing to production standard
• Produce AI voiceover for video assets: voice selection, tone, pacing, and language variants
• Generate AI music and audio beds matched to campaign creative direction
• Ensure outputs are platform-ready, visually consistent, and aligned to campaign specifications and brand guidelines
• Maintain and contribute to the team’s AI prompt library, workflows, style references, and generation standards
• Stay current on AI tool developments relevant to brand and ad production; evaluate new tools and bring recommendations to the team
• Guide and upskill the wider production team on AI generation tools and best practices
• Undertake other duties, responsibilities, and projects as assigned by the supervisor or management, in line with evolving business and operational needs

Qualifications

• 4-6 years of experience spanning creative or digital design production and AI-assisted content creation; portfolio must show campaign-ready digital ad output, not AI experimentation
• Strong creative and design foundation: solid grounding in layout, visual composition, and what makes a commercially effective ad
• Experience producing creatives for sales campaigns, festive campaigns, product launches, and promotional events
• Experience working in agency, in-house, or commercially driven campaign production environments
• Solid understanding of digital ad composition, visual storytelling, and motion pacing
• Experience with AI image generation workflows, including precise prompt writing, visual consistency, and iterative asset creation using tools such as OpenAI, Gemini, Midjourney or equivalent platforms.
• Working proficiency in AI video and motion generation tools such as Kling, Runway, Veo, Seedance, or similar platforms for short-form digital content production.
• Experience with AI audio workflows, including music generation, voice selection, pacing, tone, and audio refinement using tools such as ElevenLabs, Suno or equivalent platforms.
• Able to generate, refine, and assemble campaign-ready creative assets independently
• Experience maintaining visual consistency and brand alignment across generated assets
• Strong creative judgment: evaluates AI output against layout, brand, and brief standards, not just technical output quality
• Understanding of AI tool commercial licensing for brand use

REQUIREMENTS

• Strong proficiency in Adobe Creative Suite, particularly Photoshop
• Experience using Adobe Firefly and AI-assisted workflows
• After Effects or motion graphics knowledge is an advantage
• Familiarity with ad automation and dynamic creative workflows is an advantage
• Print collateral production awareness is an advantage